- For: Expo E-Movilidad Panama
- When: 2022 - 2024
- What: BrandingSocial Media Videos Motion Graphics UX/UI
The Expo E-Movilidad Panamá is a groundbreaking initiative in Panama aimed at promoting and embracing the future of electric mobility. It is more than an event; it’s a pivotal moment in Panama’s journey towards a sustainable future. As the creative mind behind the branding, social media, and marketing facets of this project, my goal was to create a modern and distinctive identity for the expo, setting it apart in a sea of traditional events.
Our social media strategy revolved around three distinct goals.
Generate brand awareness through compelling graphics, reels, and engaging content.
Attract sponsors by showcasing the benefits they would gain.
Invite the public, creating anticipation through posts, videos, and collaborations.
Our marketing strategies were multifaceted. We showcased sponsor products through captivating products, invested in targeted ads on Instagram and LinkedIn, collaborated with influencers, and launched a compelling promo video on national TV and radio
The Expo’s website provides visitors with a seamless journey through the expo’s offerings, including event details, exhibitor information, and interactive features. With a sleek and modern design that mirrors the expo’s branding, the website showcases the innovation and excitement of electric mobility. Accessing informative resources, the website ensures that every visitor is well-equipped to embark on their electric journey.
In just two days, the Electric Mobility Expo witnessed a remarkable turnout with 5,000 attendants, 41 participating companies, and an impressive 600 test drives. These statistics underscore the profound impact of our collective efforts in fostering awareness and engagement in the realm of electric mobility.
The Expo
